Type_ Exhibition & Graphic Design
Deliverables_ Logo, Brand Identity, Merch, Banner
For her exhibition "Involuntary Pairs", artist liina klauss takes a magnified look at plastic pollution in the oceans. Outside of the curated environment of civilisation, the leftovers of human consumerism are merging with nature to the point of inseparability. Involuntary Pairs zooms in on single products found on beaches, making the magnitude of the plastic epidemic tangible. Then, each plastic object is visually paired with a natural specimen; the findings look alike, yet one originates from nature, the other from human manufacturing.
I created the overall exhibition branding, OOH advertising, and collateral, as well as a memory game and design poster to go with the game. The memory game was a huge hit and continues entertaining kids and adults while reminding them of the fragility of our oceans.