Type_ Branding, Creative Direction
Deliverables_ Logo, Brand Identity, Corporate Collateral, Website, Murals
PIE is a certified impact business specialising in helping companies apply a sustainability lens to their business strategies, connecting business success with social progress and environmental conservation.
I have been working with the exceptional crew at PIE for many years and joined them recently as their Creative Director. We believe that every business can be a force for good.
At the core of their branding sits the logo mark composed of the letters PIE. As a visual reference to our home Hong Kong, we wanted a fusion of traditional symbolism with a modernist look and feel. The bold and geometric graphics are balanced by grainy black-and-white photography of natural subjects.